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What is customer retention? - IBM
Customer retention is a key component of the overall customer journey. Organizations that succeed at customer retention will benefit by encouraging customer loyalty. Organizations that invest in customer experience management understand the importance of customer retention.
How to Build a Successful Customer Retention Strategy | IBM
Get the key steps for creating an effective customer retention strategy that will help retain customers and keep your business competitive.
Cos'è la customer retention? - IBM
La customer retention è la capacità di un'azienda di trasformare i nuovi clienti in acquirenti abituali, evitando che passino a un concorrente.
What is customer churn? - IBM
Customer churn is the number of existing customers lost, for any reason at all, over a given period of time. It provides companies with an understanding of customer satisfaction and customer loyalty, and can identify potential changes in a company’s bottom line.
¿Qué es la retención de clientes? - IBM
La retención de clientes es la capacidad de una empresa para convertir a los clientes por primera vez en compradores habituales y evitar que se cambien a un competidor.
AI in CRM (Customer Relationship Management) | IBM
AI in customer relationship management (CRM) enables organizations to automate business processes by organizing and managing customer information with ease.
What is omnichannel customer experience? - IBM
The omnichannel customer experience refers to a customer’s ability to interact with a business seamlessly across multiple channels and touchpoints, receiving a unified and consistent experience regardless of the platform or device used.
What is Customer Lifetime Value (CLV)? | IBM
Customer lifetime value (CLV) is the total worth of or profit from a customer for a business over the entirety of their relationship.
顧客維持戦略の構築を成功をさせる方法 | IBM
競争力を維持したいと考えるあらゆる企業のリーダーにとって、 顧客維持 は最優先で取り組むべき事柄です。効果的な顧客維持戦略は、企業がロイヤル・カスタマーの健全な安定を維持し、新しい顧客を獲得するのをサポートするものでなければなりません。リピート・ビジネスを生み出す ...
So entwickeln Sie eine erfolgreiche Kundenbindungsstrategie | IBM
Auf diese Weise können wichtige Kennzahlen wie die Kundenbindungsrate (Customer Retention Rate, CRR) und die Kundenabwanderungsrate (Customer Churn Rate, CCR) ermittelt werden. Obwohl jedes Unternehmen anders ist, empfiehlt Salesforce, eine CRR-Rate von 85 % anzustreben (Link befindet sich außerhalb von ibm.com).
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